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The Dawson Walker PR team want to talk about your brand. The first conversation we will have will focus on what it is you’re selling and who it is you're targeting. Competition will inevitably come up, but will quickly turn to how your business exceeds where others fail to deliver. And when everyone is clear on your product offering and passionate about the brand, the PR team will talk to you about the strategy that will best communicate to the audience that is most important to you. The PR team understands there is no point focusing on the SME if your business provides solutions to major enterprises; likewise, you won’t reach trade by sending press releases to the Sunday Times Style. The PR plan will always be relevant. Highly creative campaigns are a waste of money if they are poorly targeted and of equal importance, inappropriately timed. By choosing the most appropriate channels through strategic planning, including media relations, events, online campaigns or speech writing, your brand will reach the audience essential to your success. Of course the PR plan will take into account the wider marketing mix and how it will complement current initiatives. And, before you know it, your targeted market - prospective customers - will be talking about YOU. Dawson Walker has a genuine passion and enthusiasm for what we do and we thrive on creative challenges. But we also understand the importance of strict financial management and the delivery of measurable results to ensure you receive the best value for money and an affective communications plan. We are committed to adding value to our clients’ marketing efforts and through a planned and sustained approach, you will observe how exceptionally powerful and cost effective the channel. From transport and distribution to healthcare, engineering to fashion and HR communications to technology, there are few sectors where the team is in unfamiliar territory. Our service includes: • Strategic Planning • Media relations • Online campaigns • Communication audits • Crisis/issues management • Sponsorships • Speech writing • Viral PR • Blogging and Podcasting • Events For further information please contact Sarah 
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